If you want to make money by creating and giving away or selling
small reports and booklets there are two words that you MUST avoid at
all cost and they are
“Do It Later!”
If you are busy putting things off and thinking you will get round
to it later then I promise you the chances are you just won’t!
If you have had a great idea for a free booklet or small report then
write it down and begin researching immediately for if it is worth
writing about. What happens if you “do it later” ???
- You might completely forget what the report was going to be about and it becomes a lost opportunity
- You will write it down in a book of ideas but never take it further
- You will scrible it down on a piece of paper and then misplace the paper
You don’t have to sit and immediately type up a small report every
time you get an idea but it is a good idea to sit and at least get
started on it. Do some research, look for people who are searching for
that topic and if it seems worth going after write a title and a brief
paragraph or two about what it will cover.
The act of starting it means you can go back to it later if you
really have to! To be honest as we are talking about reports that only
need to be 7-10 pages long if you can sit and finish it that is your
best option.
Some of the ways you can beat your “do it later” attitude :
- As I mentioned, you can sit and just finish it
- You can start it and then write in your diary/date book that you need to get back to it
- You can ask someone else to write it (if you outsource)
- You can get a graphic made for the cover (sometimes having that sent to you reminds you to get it written)
The “do it later” attitude will kill your information product
business and you want to become a “let me get this down now!” person as
often as you can or at least make provisions for ensuring you have a
system in place to finish it off.
