Increase perceived value of your booklets

Even if your booklet or other information product is free it doesn’t mean you have to hold back on providing plenty of value. In fact it is the best way to make you shine above all the other free stuff that is out there. You want people searching you out and downloading your products and the best way to do that is to give them quality free information.

You can add value in the following ways

1. Make sure your work is original – or if you use a PLR product rewrite the title and most of the content
2. Use graphics – there is no getting away from a great looking graphic and I love them. Even in my free ecourses I still pay to have a graphic made by a professional.
3. Add graphics inside your product too – this can depend on your length and also you don’t want to make it too large a file to download – but a graphic or two inside really won’t hurt.
4. Check all your links before you send it out – there is nothing worse than a “how to” information product that takes you too a site which doesn’t exist so always check any links you put into your product. Especially the affiliate ones – you want to make sure you get paid!
5. Add page numbers, borders if you want too – these small touches make a big difference

Remember you never get a second chance to make a first impression so impress the people who choose to download your products by giving them quality.

Information Marketing Podcast